Du bist also vor kurzem bei einem MLM- /Network Marketing-Unternehmen eingestiegen. Und da Du meinen Blog liest, gehe ich mal davon aus, dass Du “es schaffen” willst, so wie viele andere auch.
So you just got involved with an MLM/Network Marketing company. And since you’re reading my blog my guess is that you want to make it, just like so many others out there.
Und ich WETTE, Du hast schon sowas gehört wie: “Das ist total einfach, NATÜRLICH schaffst Du das!” Stimmt’s?
And I BET you’ve heard something like: “It’s easy, OF COURSE you can do it!!!” Right?
Es gibt einige Fragen, die Du Dir selbst stellen solltest (davon ausgehend, dass Du weißt was MLM oder Network Marketing bedeutet und wie dieses Geschäftsmodell funktioniert):
There’re a couple of questions you should be asking yourself (assuming you know what MLM or Network Marketing means and how the system works):
1.: Was willst DU mit diesem MLM erreichen? / What do YOU want to achieve with this MLM?
Sind das nur die paar Kröten die DU brauchst, damit am Ende vom Geld nicht mehr soviel Monat übrig bleibt und sich die Gereiztheit Deiner Besseren Hälfte gegen Ende des Monats nicht bis ins Unermessliche steigert?
Is it that couple of bucks you need so you don’t have that much month left at the end of the money and the tension with your better half won’t peak towards the end of the month?
Oder willst Du endlich mit Deiner Familie diesen Traumurlaub machen, ohne Dein Konto zu überziehen?
Or do you want to go on your dream vacation with your family without maxing out your credit card?
Vielleicht willst Du einfach nur etwas sinnvolles tun, also Deinen Tag nützlich verbringen anstatt nur vor dem Fernseher dahinzuvegetieren.
Or do you just want to do something that “makes sense” aka lets you spend your time in a useful way instead of just vegetating in front of your TV?
Vielleicht möchtest Du Deinen alten Beruf an den Nagel hängen, weil Dir der Blödsinn, den Dein Chef jeden Tag verzapft, schon zu den Ohren rauskommt?
Or do you want to quit your old job because you’re just tired of the crap your boss is giving you every single day?
Vielleicht hast Du aber auch ganz andere Gründe…!?!
Or any other reason…!?!
2.: Wieviel Zeit und Arbeit bist Du gewillt und in der Lage, in Dein Vorhaben zu stecken – und für wie lange würdest Du diesen Extra-Aufwand betreiben – auch ohne gleich Ergebnisse zu sehen? /
2.: How much time and effort are you willing and able to put into this endeavor – and how long are you willing to do that extra work – without seeing results?
Manche Leute nennen dieses Geschäft reines “Rechenspiel”, und das ist auch wahr – aber es ist nicht die ganze Wahrheit.
There are people who call it a “numbers game” which is true – but it’s not the whole truth.
Einige der Zahlen, bei denen es bei diesem Spiel ankommt (davon ausgehen dass Dein Ziel in irgendeiner Weise mit Geld zu tun hat) sind folgende:
Some of the numbers (assuming your goal is in any way financial) that matter are:
Was ist Dein finanzielles Ziel?
Wieviele “Durchschnittskunden” brauchst Du, um dieses Ziel (Gewinn) zu erreichen?
Wie kommst Du an diese “Durchschnittskunden?
Wieviel Zeit brauchst Du dafür?
Wieviele Tage/Wochen/Jahre wirst Du unter diesen Voraussetzungen brauchen, um Dein Ziel zu erreichen?
What is your financial goal?
How many “average customers” do you need to achieve your financial goal?
How do you find one of those “average customers”?
How much time does that take you?
How many days/weeks/months/years will it take you to reach your goal?
Und dann stell Dir die Gretchenfrage: Bist Du gewillt, so lange dafür zu arbeiten? Hast Du es in Deiner Vergangenheit schonmal geschafft, über eine so lange Zeitspanne bei einer Sache zu bleiben und regelmäßig alles zu tun was getan werden musste, auch wenn es manchmal einfach überhaupt keine Spaß gemacht hat?
And then again ask yourself the question: Are you willing to work this long? In your past, have you ever stuck to something for a period of time that long, consistently doing “that thing” even if it wasn’t fun sometimes?
Realiäts-Check Teil 2 ist schon in der Arbeit – also schau wieder rein!
Reality Check Part 2 is in construction already – so stay tuned!
Viel Erfolg!
To success!
16/10/2010 at 21:02
Ben – first, thank you for translating into English, otherwise I would have missed out on this nice post. I think so many jump into MLM thinking it’s going to be a cake walk and when they aren’t finding quick success they move on to the next shiny object. Not being clear on what you want from the beginning leads to non-commitment. It does take a lot of consistent work and the results may come later rather than sooner. But the results can be so worth it. Thanks for putting things into perspective.
Jill C.
16/10/2010 at 21:23
Hey Jill, thanks for the comment!
Actually I wrote it in English first and then translated it to German – it’s easier for me that way! Strange, right?!?
23/10/2010 at 00:48
it’s hard work… MLM, network marketing, and the like…
but thankfully, it’s the one kind of work that you can work hard at and get paid WORTH it!
And it’s so worth it.
23/10/2010 at 04:24
I think these questions and more need to be looked at with the upline and the newly recruited or the prospect at the very beginning rather that just selling and buying a dream. It is a disservice not to go through these types of questions and goals setting.
24/10/2010 at 06:44
Hi Ben,
You have a great start! People need to know the reason that they join a network marketing company. This is their “WHY” when they run into a slump of some sort.
These new people also need to be trained, as a lot of people join a network marketing company, but do not know how to go about building their business.
I’d like to jump ahead to your next post as the best part is yet to come, but I don’t want to steal your thunder, so I will contain myself.
Looking forward to the rest of the story!
Linda
26/10/2010 at 15:02
Vielen Dank für diesen interessanten post und die bi-lingualität (weiss gar nicht ob´s das Wort überhaupt gibt, hört sich aber gut an, oder ..
, aber besser fände ich, erst die eine, dann die andere Sprache, sonst ist immer eine Unterbrechung gegeben und man/frau auch ist nicht im LeseFluss, aber auf jeden Fall inhaltlich top! Danke schön, mehr davon!
26/10/2010 at 18:31
Hallo Christian,
vielen Dank für das Lob und den Tip.
Ich bin mir momentan nicht ganz schlüssig, wie ich das alles handhaben soll, mir selbst ist bislang noch kein anderer bilingualer Blog untergekommen
Aber ich werd mich mal bei meinen anderen Lesern umhören, und wenn sich eine Mehrheit für “Text am Stück” findet sehe ich keinen Grund, weshalb ich das nicht umstellen sollte!
Ben
P.S.: Natürlich kommt davon noch mehr, Teil 2 ist schon fast fertig!
26/10/2010 at 20:25
Hey Ben,
They are some great question a person needs to ask themselves before venturing into any business.
Many people get so excited about the possibilities network marketing brings but they aren’t willing to put forth the effort required to succeed.
I have seen so many people come and go in my business and it usually happens in the same way. Eyes are all lit up for the 1st couple weeks and then after a handful of “no’s” from their friends and family, they come out less and less and start tip toeing out the back door.
I found it helpful that in a game planning session to cover many of the questions above that way you can re-address to them along with their “why” when a new rep gets discouraged.
In Success,
Howie Perks
26/10/2010 at 20:50
So true Howie,
that’s one of the reasons why I wrote this post. It also sorts out those who signed up “just for fun” and who would never have taken the first steps if they’d known there would be some obstacles.
It’s part of a selection process!
Ben
27/10/2010 at 06:19
When people enter network marketing with realistic expectations, they set themselves up for success. As a sponsor, it is our responsibility to help a prospect (BEFORE someone joins our business) understand exactly what is going to be required to achieve success. People respect this. Let’s run our business with integrity!
27/10/2010 at 08:34
Exactly Eddie!
It’s both a help to the prospect and yourself. If you tell people up front what to expect, they’re less likely to drop out and they cause you less work, just because they know what’s about to come!
I consider it’s also a sign of professionalism and as you said, integrity.
Let’s make Network Marketing an industry of integrity, professionalism and respect!
28/10/2010 at 18:16
What a nice post. I really love reading these types or articles. I can?t wait to see what others have to say.
05/11/2010 at 10:36
[...] OK now, don’t be lazy! If you haven’t already, go back and read Part 1 [...]
05/11/2010 at 18:49
Ben your wrote “There are people who call it a “numbers game” which is true – but it’s not the whole truth. ” what a great statement. Sometime we make it sound like network marketing is a numbers game. You explain how the numbers should be used in the business, as a way to measure how we are doing in the business. The people are not the number game.
Perry A Davis Jr
Music City USA
05/11/2010 at 21:32
Hi Perry,
You’re right on the spot! The numbers are a way for yourself to know how much you need to do and they’re also a measure of how well you do it.
The people are the people. Humans, like you and me. Precious and to be treated nicely!
12/11/2010 at 14:14
I do not speak German, but I have found your posts very interesting. The question you ask: How much time and effort are you willing and able to put into this endeavor – and how long are you willing to do that extra work – without seeing results? is very pertinent to our endeavours and gets people thinking. Best wishes, Diane
12/11/2010 at 14:42
Hi Diane,
thanks for your comment! I hope you enjoy reading my blog!
Well, you don’t need to speak German, that’s exactly why I set up the blog bilingual! What you read in English is pretty much the same in German. I think it’s important for us MLM professionals to be candid and true about the nature of our business because anything else would harm not only the profession but our own reputation which is something we should really avoid!
So, let’s make Network Marketing an industry of integrity, professionalism and respect!
P.S.: I hope you read the second post as well: http://bit.ly/bDlNot And look out for the third!
17/11/2010 at 22:59
Hi Ben,
I think it is great that you point out that people need to take a hard look at whether or not they have been able to stick with things in the past. It’s easy to get discouraged doing this and so if you don’t have a strong internal motivation, if your goals aren’t clearly defined in terms of what you actually might need to reach them, and if you don’t have the internal capacity to face the challenges that will inevitably rain down on you….then this might not be the best choice for you. Thinking about all of these things before you leap head first into the abyss is wise. Nice work! – Rob
01/12/2010 at 12:44
[...] Ich hoffe ihr habt My hope is that you’re read: Part 1 [...]
15/12/2010 at 01:47
[...] school. There are some fundamentals that won’t change (see my reality check-trilogy, starting here. But there are so MANY ways to put those fundamentals to work that there’s a place for [...]